Artlink Inc.

This call invites artists of all mediums to submit their portfolios for consideration to be purchased for the AC Element Norterra North Phoenix. This call is presented by Jackson Shaw (“Ownership Team”) with support provided by Artlink Inc. The deadline to submit is July 14, 2025 by 5:00 p.m. (local Arizona time).

NOTE: This is a rolling deadline. The first round of submissions will be reviewed and potentially selected on Tuesday, July 8.

Project: AC Element Norterra North Phoenix is opening in Fall 2025.  

Address:  25100 N. 22nd Lane, Phoenix, AZ 85085

Request: This request invites visual artists to submit available works for purchase to become part of the permanent art collection at the AC Element Norterra North Phoenix. 

Budget: Approximately $35,000 dedicated to purchase artworks for three separate public spaces in the AC Element Norterra North Phoenix. 

BACKGROUND

Opening Fall 2025, a new Element by Westin Norterra, where wellness-inspired design meets modern convenience. Located in Phoenix’s vibrant Norterra neighborhood, the hotel offers easy access to the North Black Canyon Corridor business district, outdoor adventures at North Mountain Park and incredible shopping and dining. The spacious, eco-friendly guest rooms feature flexible layouts and fully equipped kitchens, ideal for short or extended stays. There is over 8,000 square feet of flexible indoor meeting space, two communal rooms, and an outdoor event lawn—perfect for business gatherings or social occasions. Whether visiting for work or leisure, Element Norterra provides a balanced, sustainable stay in the heart of North Phoenix.

OVERVIEW

The Ownership Team is interested in creating an inspired collection of art for the AC Element Norterra North Phoenix, which is geographically surrounded by diverse geological features including ancient mountain ranges and sedimentary rock formations: Phoenix Mountains, Cave Creek Mountains, and Sonoran Desert Hills. “Norterra” is a combination of “North” and “Terra" meaning earth or land, and the design is inspired by both this geography and the heritage of the diverse community influenced by Native American heritage, particularly the O’odham and Yavapai tribes.

The design seamlessly blends the boundaries between indoor and outdoor spaces, inviting guests to experience a transformative journey that reflects the essence of a radiant jewel box set against the breathtaking backdrop of the Sonoran Desert. Read more about the design inspiration here.

Call: The Ownership team is looking to acquire original artworks produced by Arizona visual artists for the following spaces (please refer to the Norterra Artwork Package here):

1 - Reception Desk, Retail & Lounge: Artwork: AR-104. Overall size of art space: 4’-6” W x 10’-0” H

2 - Element Restaurant: Artwork: EL: LM-507ALT2. Overall size of art space: 9’-0” W x 5’-0” H

3 - Event Hub: Artwork: AR-117. Overall size of art space:  7'-7"W X 6'-0"H

The spaces for artwork vary in size and can accommodate art made in every visual medium, including painting, drawing, watercolor, airbrush, photography, printmaking, sculpture (of any material), digital art, fiber art and mixed media. Artists making dynamic dimensional works are encouraged to apply. A selected artist may also receive a commission to create a custom work, if time allows. 

Each space represents a unique architectural and experiential moment within the building that can highlight these works by the Arizona artist community. These works will become part of a permanent art collection that will be unique to the hotel and showcased to hotel visitors all year round.

Legal Conditions: Artist(s) will provide licensing and reproduction rights, and permit photography of artworks, including use in promotional materials. All reasonable effort will be made to credit the artist in promotions and when communicating with media.

Budget: Approximately $35,000 has been dedicated to the purchase artworks. The budget for individual works will vary.

Capabilities: This request for qualifications is to identify artists with a high degree of technical skill, personal vision and a contemporary look to their work that will enhance the hotel experience. The works should not contain images or messages that include nudity, political, religious, advertising or otherwise controversial themes. 

SUBMISSION DETAILS

Eligibility: This opportunity is open to all artists, designers, and creative individuals living and working in the state of Arizona with the ability to produce exemplary art.

Artists must be registered as an Artlink Articipant. Find the registration form on artlinkphx.org. 

Criteria: A selection of finalists will be based upon the quality, originality, and craftsmanship of the portfolios and works for sale submitted to this call. 

Timeline:*

• All Submissions Due: Monday, July 14, 2025 by 5:00 p.m. (local AZ time) NOTE: This is a rolling deadline with the first round of submissions considered on Tuesday, July 8. Submissions will be reviewed as they are received. Due to this, early submission is encouraged.
• Artists Notified: July 2025 (date TBA)
• Selection Announced: August 2025 (date TBA)
• Artworks delivered early October 2025. 

*Timeline subject to change.

Submission Requirements: Please make sure you follow ALL guidelines and complete the entire submission form, including the following:

• A letter of interest.
• A current resume.
• Portfolio of 5 images of artwork currently for sale and appropriately sized for the identified spaces.
• Descriptions of the works of art submitted in your portfolio, including title, date, size, price and a brief description of the artwork (50-100 words).
• A rate for contract or commissioned work (if time allows before delivery date)
• Email and phone contacts for three professional references.

Every submission is appreciated and will be seriously considered.

Artists will be notified by email.

Please send any questions to submissions@artlinkphx.org.

NOTE: Submissions are received through this Submittable platform. Please create an account or sign in below.